Marketing Myth #1: Digital Marketing Is Only About Attracting New Customers

A common misconception is that advertising is only meant to attract new customers. The flashy stuff. The wide net. The big splash. But is that really the whole picture?

In reality, retention is just as powerful.

At Landmarq Digital, we know that retaining existing customers is where long-term success lives. Customers who already know and trust your brand are more likely to return—and refer others—when you continue nurturing that relationship.

Text and email campaigns, loyalty programs, and consistent content all help strengthen those connections. Your marketing doesn’t end once someone buys—it evolves.

Why Retention Matters More Than You Think

• It costs less to retain a customer than to acquire a new one
• Loyal customers spend more over time
• Happy customers bring in referrals organically

Pro Tip: A weekly text message or monthly email that adds real value can go a long way. Make it feel personal, not promotional.

Digital marketing isn’t just about reach, it’s about relationships. And relationships = revenue.

Next time you think about your marketing strategy, ask: what am I doing to keep my customers engaged after they buy?

Follow Landmarq Digital for more myth-busting insights in our blog series: 5 Marketing Myths Debunked.